Afternoon delight

Unlike Belgium, the UK is quite bothered about breakfast and mid morning TV. Presenter folk like Richard & Judy (national treasures) or Lorraine Kelly (the giggler) are well known names in Lovetvland.

Although many are famous, no man has quite met the bar left over 10 years ago on TVAM by a true innovator. Neither before nor since has a black bespectacled and be-baseball capped man done so much for luminous coloured Lycra, belts and sweat bands. For 7 minutes each morning he visibly enjoyed trying to make people jump around in front of their TV (to get fit).

In today's climate, where groups like Take That make quietly jealous every man in England (by making adolescently giddy every 20something woman in England) by releasing the same singles as they did 10 years ago - the king of domestic exercise is back.

In conjunction with one of Gussly's favourite people, Claire, whose firm does the hard work, I am proud today to link LIVE to the one and only Mr Motivator. Get with it at home or in the office; release the inner you; join your family and friends! From 2pm today put your hands up for Saint Lycra and get funky!